We define our values and build our belief system based on what we experience. Increasingly, many of these experiences happen through our devices.

People Brands dominate that space.

Every interaction you have leaves a trace that adds up and builds your brand over time. Which means that whether you are aware or not, you have a brand.

Branding is taking control of each one of your interactions and designing them to achieve a specific purpose.

I'm a creative director to help good companies develop their brand through content and communications.

I teach branding because everyone needs to understand the impact of the traces we all leave behind.

In the digital world, it really matters.