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    <loc>https://www.alexantolino.com/blog/3-ways-to-organize-an-in-house-creative-team-w9lhw</loc>
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    <lastmod>2022-06-11</lastmod>
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      <image:title>Blog - 3 Ways to organize an in-house creative team. - Make it stand out</image:title>
      <image:caption>Team members working on a campaign.</image:caption>
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      <image:title>Blog - 3 Ways to organize an in-house creative team. - Make it stand out</image:title>
      <image:caption>Even having the same goals, sometimes team leads can seem to pull in different directions.</image:caption>
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      <image:title>Blog - 3 Ways to organize an in-house creative team. - Make it stand out</image:title>
      <image:caption>A creative team needs to be setup to empower professional development</image:caption>
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      <image:title>Blog - 3 Ways to organize an in-house creative team. - Make it stand out</image:title>
      <image:caption>The hybrid model of collaboration between creative and other teams at Typeform (2018–2020).</image:caption>
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      <image:title>Blog - 3 Ways to organize an in-house creative team. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 3 Ways to organize an in-house creative team. - Make it stand out</image:title>
      <image:caption>Typeform 2016: Our creative team operated as an agency. We were grouped by discipline.</image:caption>
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      <image:title>Blog - 3 Ways to organize an in-house creative team. - Make it stand out</image:title>
      <image:caption>2019: Creatives show their progress on weekly bases to stakeholders and C-level management.</image:caption>
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      <image:title>Blog - 3 Ways to organize an in-house creative team. - Make it stand out</image:title>
      <image:caption>2017: A cross-functional team with designers, creators, and support agents working together for the first time</image:caption>
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    <lastmod>2022-05-11</lastmod>
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      <image:title>Blog - How to build trust in your brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to build trust in your brand? - Make it stand out</image:title>
      <image:caption>One of our support agents received this message last year.</image:caption>
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      <image:title>Blog - How to build trust in your brand? - Make it stand out</image:title>
      <image:caption>Your product and content are proof of your capacity as a brand.</image:caption>
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      <image:title>Blog - How to build trust in your brand? - Make it stand out</image:title>
      <image:caption>Your logo, identity, and brand strategy make you coherent.</image:caption>
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      <image:title>Blog - How to build trust in your brand? - Make it stand out</image:title>
      <image:caption>Your customer service, and the way your brands communicate show how much you care.</image:caption>
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      <image:title>Blog - How to build trust in your brand? - Make it stand out</image:title>
      <image:caption>Some of the templates we created for our users.</image:caption>
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      <image:title>Blog - How to build trust in your brand? - Make it stand out</image:title>
      <image:caption>Typeform.com website in November 2020.</image:caption>
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      <image:title>Blog - How to build trust in your brand? - Make it stand out</image:title>
      <image:caption>Typeform’s initial identity concept</image:caption>
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      <image:title>Blog - What is a brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What is a brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What is a brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-05-11</lastmod>
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      <image:title>Blog - The creative design process at Typeform in 4 stages. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The creative design process at Typeform in 4 stages. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The creative design process at Typeform in 4 stages. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The creative design process at Typeform in 4 stages. - Make it stand out</image:title>
      <image:caption>We present our designs on boards, to make the whole process transparent and accessible to everyone.</image:caption>
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      <image:title>Blog - The creative design process at Typeform in 4 stages. - Make it stand out</image:title>
      <image:caption>The brief immersion session is always a conversation between creators and stakeholders.</image:caption>
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      <image:caption>Recorded with a6600, Sigma 18mm. No color correction or editing.</image:caption>
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      <image:title>Blog - My ‘Always-ready’ Content Creation Desk Setup for Personal Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - My ‘Always-ready’ Content Creation Desk Setup for Personal Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - My ‘Always-ready’ Content Creation Desk Setup for Personal Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>WIP - Project Six</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847357814-SZ205VXUQGAN268M8A18/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>WIP - Project Six</image:title>
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    <image:image>
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      <image:title>WIP - Project Six</image:title>
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      <image:title>WIP - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>WIP - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg</image:loc>
      <image:title>WIP - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.alexantolino.com/wip/project-three-cxmy4-jzb87</loc>
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    <lastmod>2022-03-25</lastmod>
    <image:image>
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      <image:title>WIP - Project Three</image:title>
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    <image:image>
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      <image:title>WIP - Project Three</image:title>
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      <image:title>WIP - Project Three</image:title>
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      <image:title>WIP - Project Three</image:title>
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      <image:title>WIP - Project Three</image:title>
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    <lastmod>2022-03-25</lastmod>
    <image:image>
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      <image:title>WIP - Project Two</image:title>
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    <image:image>
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      <image:title>WIP - Project Two</image:title>
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      <image:title>WIP - Project Two</image:title>
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    <image:image>
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      <image:title>WIP - Project Two</image:title>
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    <lastmod>2022-03-25</lastmod>
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      <image:title>WIP - Project One</image:title>
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      <image:title>WIP - Project One</image:title>
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      <image:title>WIP - Project One</image:title>
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    <image:image>
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      <image:title>WIP - Project One</image:title>
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    <image:image>
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      <image:title>WIP - Project One</image:title>
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    <lastmod>2022-03-25</lastmod>
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      <image:title>WIP - Project Five</image:title>
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      <image:title>WIP - Project Five</image:title>
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    <lastmod>2024-06-14</lastmod>
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    <loc>https://www.alexantolino.com/case-studies/aulart-422jt</loc>
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    <lastmod>2022-05-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302502-U8VVBF3PSBRJOOV1W531/Aulart+Logo+2x.png</image:loc>
      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302520-SPXD39LA55LVKGDZFHEG/Frame+6+%283%29.png</image:loc>
      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers - We gathered insights from users, artists, industry stakeholders and the team.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302614-VENXJ6CWUPDJDALIGV86/33.jpg</image:loc>
      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302610-DM6E85WO90TWOWUW37VD/62+%282%29.jpg</image:loc>
      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302617-VZLPIX4M9NZ8UGACFTQ1/37.jpg</image:loc>
      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302622-VQL68W2ISGV9W8JPKL4B/27.jpg</image:loc>
      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302625-CN0X66U2P9MQ4TI17N1N/ABLETON-H.jpg</image:loc>
      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302652-RQ5TUFTCE7TPLV7OUJZM/DS+Aulart+01+%281%29.png</image:loc>
      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers</image:title>
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      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers</image:title>
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      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers</image:title>
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      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers</image:title>
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      <image:title>Case Studies - Rebranding the emerging EdTech platform for music producers</image:title>
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      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302827-9OE5MQZ0T3PF6VK6I61W/Making+Things+More+Human+large+A-FORMAT.jpg</image:loc>
      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform.</image:title>
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      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform.</image:title>
      <image:caption>Focus groups with customers</image:caption>
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      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform.</image:title>
      <image:caption>Workshops with the team</image:caption>
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      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform. - Make it stand out</image:title>
      <image:caption>Stakeholder interviews</image:caption>
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      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform. - Make it stand out</image:title>
      <image:caption>The brand took inspiration from nature</image:caption>
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    <image:image>
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      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform. - Make it stand out</image:title>
      <image:caption>The art direction relied on collage bring the brand to life.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302859-19DYRY54K9S7CC7WR7XX/03_TF_Logos.jpg</image:loc>
      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform. - Make it stand out</image:title>
      <image:caption>The evolving ring became the core element of the brand.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302866-YRWUGX44H4BMQREOG5R6/themes.png</image:loc>
      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Rebranding Typeform, the popular online forms platform. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexantolino.com/case-studies/videoask-9xjej</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302752-U1W0KK6A9EECHO89F3PX/Frame+529.png</image:loc>
      <image:title>Case Studies - Creating a brand for Typeform's latest product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302759-1VR5ZFIAODFE51ZMSU5F/MOTION+AD.png</image:loc>
      <image:title>Case Studies - Creating a brand for Typeform's latest product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302762-QNLSAUN0172GCMR89EWZ/Screenshot+2022-05-01+at+18.07.53.png</image:loc>
      <image:title>Case Studies - Creating a brand for Typeform's latest product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302777-AAJHDKHJBUOSGH5PH1VU/USE+CASES.png</image:loc>
      <image:title>Case Studies - Creating a brand for Typeform's latest product - Make it stand out</image:title>
      <image:caption>Colorful elements break the rational approach on layout</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302774-D68GQHTDO8RN4LMFW9R9/BENEFITS2.png</image:loc>
      <image:title>Case Studies - Creating a brand for Typeform's latest product - Make it stand out</image:title>
      <image:caption>Bright colors and rounded shapes, add a friendly touch to the design’s rational approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302772-BIDQWYML892D60LJK1KT/BENEFITS.png</image:loc>
      <image:title>Case Studies - Creating a brand for Typeform's latest product</image:title>
      <image:caption>Extreme text compositions are a big part of the identity, playing with type size and expressive layouts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302767-WF6P9DQ8DVO6ZIC0WQ3K/0_dsGfQdLrq5frcAX5.png</image:loc>
      <image:title>Case Studies - Creating a brand for Typeform's latest product - Make it stand out</image:title>
      <image:caption>We selected Favorit, by Dinamo, as the main typeface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302785-W2IK2P3FCWCHG98U14OH/Screenshot+2022-05-01+at+18.55.16.png</image:loc>
      <image:title>Case Studies - Creating a brand for Typeform's latest product</image:title>
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  </url>
  <url>
    <loc>https://www.alexantolino.com/case-studies/takeaways-ejw9s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302695-7RRQNAH1K1X7OC260J5K/Takeaways.png</image:loc>
      <image:title>Case Studies - Turning best-selling books into interactive video lectures to build a brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302722-8RZ1T0WPAR0D21R2RKEE/Frame+30.jpg</image:loc>
      <image:title>Case Studies - Turning best-selling books into interactive video lectures to build a brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302713-174VNYX7BTNONGYWUXIA/Youtube+Thumbnail.png</image:loc>
      <image:title>Case Studies - Turning best-selling books into interactive video lectures to build a brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302715-9FNO8ELYF1EAW8NIVAR7/Frame+28.jpg</image:loc>
      <image:title>Case Studies - Turning best-selling books into interactive video lectures to build a brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302719-XH3JME5Q3A9U08XQW0DD/Frame+32.jpg</image:loc>
      <image:title>Case Studies - Turning best-selling books into interactive video lectures to build a brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302732-JFOAZ6ACO9KWEG65NDGQ/Screenshot+2022-04-30+at+22.03.16.png</image:loc>
      <image:title>Case Studies - Turning best-selling books into interactive video lectures to build a brand - Make it stand out</image:title>
      <image:caption>Michael’s lecture had a complex branching approach and got 5% completion rate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/1678174302725-7LGSLYVIH683OV37ZSX8/Screenshot+2022-05-01+at+13.03.41.png</image:loc>
      <image:title>Case Studies - Turning best-selling books into interactive video lectures to build a brand</image:title>
      <image:caption>Rob’s lecture had a simple linear approach and got 9% completion rate.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexantolino.com/case-studies/chillhop-music</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/3c7e7a1c-04cc-41da-b6e3-abadb1daf8bc/chillhop+logo+white+HQ.png</image:loc>
      <image:title>Case Studies - Repositioning Chillhop: the popular LoFi Hiphop YouTube channel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6406e844335d923fa6e6be7e/63fa298d-f637-4736-9d65-4e3ade164049/summer+evening-01-v02.jpg</image:loc>
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